Live streaming is a type of streaming in which audio or video is broadcast live over the Internet. The media is broadcast while it is being recorded, allowing users to see or listen to it in real time. The word "live streaming" usually refers to broadcast live streams, which are one-to-many connections that broadcast to several users at the same time. Furthermore, across social media platforms such as Facebook and Instagram, live streaming allows marketers and consumers to post unedited, raw footage in real time. AMI anticipates the market will grow at 17.6% owing to increased internet usage and the growing popularity of eSports and video games among all age groups. In terms of revenue, live streaming market was valued at US$ 7340.41 Mn in 2020.
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Video Live Streaming Segment held the Largest Market Share and is Expected to be the Fastest Growing in Segment over the Forecast Period
Increasing trends of live streaming among businesses and individuals for branding and marketing is expected to drive the video streaming segment to advance in the global live streaming market. The trend towards streaming video and live programming is creating opportunities for video production business. Those willing to adapt by responding to these changes and riding the trend will enhance their position inside existing markets and expand their reach well beyond their capabilities. Some of the market's major players are offering live streaming solutions in order to gain a significant market share. For instance, Dacast provides broadcast with an end-to-end live streaming solution to the end users. It offers a variety of features such as video hosting, video monetization, live streaming events, and an HTML5 video player. Sports, enterprise, media & entertainment, event production & agencies, and other industries are served by the company's solutions.
Services to Witness Fastest Growth Rate over the Forecast Period
According to AMI, services segment is expected to be the fastest growing segment over the forecast period. In order to acquire a larger market share, major players are focusing on providing innovative and reliable streaming services to end users including businesses and individuals. For instance, IBM Corporation offers end-to-end streaming video services such as video hosting, transcoding, and live streaming through a cloud video platform. Live streaming market participants are increasingly offering reliable services to the end users and capturing major market share. For instance, Muvi offers an audio/video platform that provides an end-to-end audio streaming platform that caters to the OTT needs of various industries through on-demand, live streaming, and an online store. In addition, the company offers support and professional services to businesses, marketers, entertainment, education, health and fitness, live events, eLearning, and other users.
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App-based Access Type to Experience Accelerated Growth over the Forecast Period 2021 – 2029
According to AMI, app-based access type is expected to be the fastest growing segment in the global live streaming market over the forecast period. The market for app-based streaming is expected to be driven by rising internet penetration and an increase in the adoption of smart phones. App-based streaming provides users with a high-quality experience. Furthermore, according to a study, consumers worldwide spent 50% more time in entertainment apps in 2019 than in 2017. This increase was largely driven by international markets. Mobile sessions in India increased by 80 percent during that time period, while France increased by 60 percent, and Japan, Indonesia, the United Kingdom, and Canada all increased by more than 40 percent.
Individual End User to Hold Substantial Market Share over the Forecast Period
According to Absolute Market Insights report, Individual segment is expected to hold a substantial market share over the forecast period, owing to the increasing usage of social media platforms including Facebook, Instagram, and others. Individuals and marketer are increasingly using live streaming through social media and other digital platforms to reach their target market for branding and marketing.
Asia Pacific is expected to be the fastest growing region in the live streaming market over the forecast period 2021 – 2029
AMI reports that Asia Pacific is expected to register highest growth rate over the forecast period in the live streaming market owing to large user base. Presence of major developing economies in this region including China, India, Japan and Korea is expected to drive the market growth. Furthermore, the proliferation of live video-streaming services, as well as rising consumer preference for live streaming over traditional television channels in the region is supporting the market growth.
Some key players in the global live streaming market are Brightcove Inc, Dacast, Haivision, IBM Corporation, Millicast, Muvi LLC, NCH Software, Panopto, Sonic Foundry, SplitmediaLabs, Ltd., StreamHash, StudioCoast Pty Ltd., Telestream, LLC, VBrick, VIDIZMO LLC, Vimeo, Inc., Wowza Media Systems, LLC, and other market participants.
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Global Live Streaming Market:
By Type of Streaming
- Audio Live Streaming
- Video Live Streaming
By Access Type
By End Users
- Entertainment and Media
- Retail and Ecommerce
- Banking Financial Service and Insurance
- Sports and Events
- North America
- Rest of North America
- The UK
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- Asia Pacific
- New Zealand
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
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