Rise in Web-Based Threats Faced by Organizations through Malicious URLs
A web filtering software helps in identifying malicious or inappropriate content by specifying patterns, which are then matched with incoming content. The growth of websites, and data on the internet is forcing organizations to track malicious site for the protection of their servers. Web-based cyber attacks through valid URLs are becoming increasingly common. Reports suggest that about 25% of the malicious URLs are hosted on a non-malicious site. Hence, when the user clicks on a particular embedded URL, the system can be compromised. Therefore, the increase in malicious URLs on the internet, which are mainly hidden, is leading to the growth of the global business web filtering software market, as the companies are investing heavily for protection of their business content from URL-based cyber attacks. SafeDNS, for instance, has over 109 million websites in their database, with over 61 categories of content, which are categorized by subject. The company claims to block over 25 million URL-related cyber attacks each day. The presence of 13 data centres which are spread over the globe allows the company to resolve the DNS at a faster pace. These data centers are connected by BGP (Border Gateway Protocol).
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Employee productivity is another critical aspect that affects the functioning of businesses. With the rise in digitization in industries, the use of internet has risen considerably. However, studies show that employees use company resources to spend time browsing on social media sites during working hours. Web filtering solutions help in preventing the use of unauthorized websites by employees during office hours. Avast Software s.r.o., for instance, provides a web filtering software that restricts employee access to websites that contain inappropriate content, shopping lists, entertainment, amongst others. Furthermore, the growth of cloud computing platforms is enabling the market participants to offering web filtering solutions through the medium of cloud, which in turn is ensuring faster deployment and maintenance of these solutions. Hence, the time to market for these solutions is reduced considerably, and the market participants can reach global clients through cloud-based deployment options, thus driving the adoption of business web filtering software market.
Impact of Covid-19 Pandemic on Growth of the Business Web Filtering Software Market
Digitization of business has accelerated due to the COVID-19 pandemic, and this is expected to further increase the adoption of web filtering solutions in the coming years. Numerous companies are asking their employees to use web-filtering systems to reduce time spent on websites such as Amazon, Facebook, YouTube, amongst others, raising employee productivity during work from home hours. Businesses are increasingly investing in integrated web filtering systems that allows the employees to use company websites from the comfort of their homes. Web filtering systems can help the employers to track VPN usage, and alert the IT administration teams in case of unauthorized access. Therefore, the pandemic is expected to have a positive impact on the market, and the market participants can increase their revenue by targeting SMEs which are moving towards digitization.
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Key findings of the Report:
- The global business web filtering software market was valued at US$ 3370.45 MN in 2020 and is projected to grow at a CAGR of 12.4% over the forecast period. Increasing demand for enhancing employee productivity, coupled with the rise in demand for filtering of inappropriate web content in companies is paving way for the growth of the global business web filtering software market. By 2029, the market is expected to be worth US$ 9640.03 MN.
- Cloud-based deployment model is expected to grow at the fastest rate over the forecast period.
- By region, North America accounted for the highest share in the global business web filtering software market in 2020. The presence of prominent business web filtering software providers in the U.S., coupled with the higher awareness about web filtering solutions amongst companies, especially the U.S., is a major reason for the greater share of North America in the global business web filtering software market. The European market accounted for the second highest revenue in the global business web filtering software market.
- Monthly subscriptions accounted for the major market share in the global market, as far as the pricing model segment is concerned. Growth in number of SMEs and large organizations that are relying on monthly subscriptions is a reason for this. They can cancel the subscription after a month in case they aren’t happy with the solution, thereby saving money.
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Global Business Web Filtering Software Market:
- By Deployment
- Cloud
- On Premise
- By Organization Size
- Small and Medium Enterprises
- Large Enterprises
- By End-User
- Healthcare and Pharmaceutical
- IT and Telecommunication
- Banking, Financial Services, and Insurance
- Education and Training
- Media and Entertainment
- Government
- Legal
- Travel and Hospitality
- Others
- By Pricing
- Monthly
- Annual
- By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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