Parenthood is a beautiful thing and many crave for this feeling, which definitely can’t be expressed in words. Though this joyful experience of nurturing a beautiful soul is inexpressible, there are several issues in today’s fast-paced lives that parents face. Especially, in the families where both the parents are professionals and have to step out of their homes. This is right where baby tech solutions are a huge blessing for them. This generation of parents are tech savvy and have grown using all kind of gadgets. All these factors contribute to the growth of the global baby tech market. The recent COVID-19 pandemic was a blessing in disguise for all those newly married couples. Lockdown curbs forced many to work remotely and this gave them an opportunity to spend some quality time. While the number of children born post COVID is higher, the reopening of offices will create a demand for baby tech solutions, ultimately taking the global baby tech market ahead.
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As stated above, the millennial generation of parents believes in use of technology. Wearable gadgets that work through internet are an ideal fit for their parenting woes. Similarly, products like electronic stroller and smart cradle are a must for working parents. This is rampantly driving the growth of the global baby tech market. Currently baby tech solutions cost a bit higher than every normal individual can afford and this happens to be the biggest hurdle in the growth of the Global baby tech market. Though courtesy of continuous technological advancements, the companies providing baby tech solutions and manufacturing gadgets are working relentlessly to cut down costs, and this is a great sign of growth for this market. The rise of e-commerce sites will definitely drive the global baby tech market forward.
Key Takeaways – Global Baby Tech Market:
- In terms of revenue, global baby tech market was valued at US$ 197.23 Bn in 2021, growing at an estimated CAGR of 8.9% over the forecast period (2022 – 2030).
- Software and online platforms that aid in parenting for the working professionals by providing real-time monitoring and helping them keep a track of all medical needs of their child are rapidly gaining popularity.
- The wearable category of baby tech devices not only dominates in terms of market share but also is witnessing rapid growth. These devices use GPS and work through internet, and hence can be accessed from any part of the globe.
- The region of Asia Pacific is forecasted to witness growth at the fastest rate for the global baby tech market. Population of working women in countries like India, South Korea, Japan and China is on rise. Additionally, most of the couples have to stay in another city for work reasons and this is exactly why baby tech solutions are a blessing for them.
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Some of the major players operating in the global baby tech market are listed below:
- Blue Spark Technologies, Inc.
- Brightwheel
- Chiaro Technology Ltd
- Cleo Labs, Inc
- CYBEX
- Happiest Baby, Inc.
- Jio Inc.
- Kidaptive, Inc.
- Kinsa, Inc.
- Koninklijke Philips N.V.
- Mattel
- Nanit
- Ningbo Babytec Maternal & Infant Technology Co., Ltd
- Owlet Baby Care
- PROCTER & GAMBLE
- SAMSUNG
- Willow
- Other Market Participants
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Global Baby Tech Market
By Offerings
- Products
- Smart Baby Monitor
- Baby Breathing Wear
- Smart Sheets
- Smart Socks
- Electronic Stroller
- Smart Sleeper Bassinet
- Smart Breast Pump
- Steam Sterilizer and Dryer
- Smart Bath Tub
- Digital Thermometer
- Smart Tub
- Smart Car Seat
- Smart GPS Tracker
- Smart Travel Mugs
- Smart Infant Seat and Swing
- Sterilization Bags
- Smart Cradle
- Smart Soother
- Replacement Parts and Accessories
- Others
- Software and Platforms
By Application
- Remote Monitoring
- Location Tracking
- Sleep Tracking
- Health and Wellness
- Child Care Management
- Learning & Education
- Others
By Access Mode
- Device
- Wearable
- Smartphones
- Tablets
- Others
- Application Based
By Technology
- Bluetooth
- Sensors
- GPS
- Others
By User Type
- Parents/ Family
- Expecting Parents
- Parents Raising Children
- Baby
- Less than 6 Months
- 6 Months to 18 Months
- 18 Months to 2 Years
- 2 Years to 3 Years
- More than 3 Years
By End Users
- B2B
- Preschools
- Clinics
- Others
- B2C
By Distribution Channel
- Online
- Offline
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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