FIFA's blockchain partnership is the first new World Cup sponsor for the United States since 2011

On Monday, FIFA announced the signing of a partnership with blockchain technology startup Algorand, the first new American sponsor of the men's World Cup in 11 years.

According to FIFA, the agreement also includes a "technical cooperation" to aid in the development of a digital assets strategy. It could let FIFA market non-fungible tokens related to soccer (NFTs).

The value of third-tier regional World Cup spo....

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FIFA's blockchain partnership is the first new World Cup sponsor for the United States since 2011

Published On 05 May 2022 02:34 PM

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