Wed. May 22nd, 2019

Digital Marketing Software Market is Estimated to grow at a CAGR 15.94% over the Forecast Years (2019 – 2027) by Rising Popularity of Video Content Delivery among Advertisers: Says Absolute Markets Insights

Video advertising consists of online display of advertisements which is generally played before, during or after a video stream on the internet. Changing consumer behavior and technological advances in content delivery are causing marketers to increasingly rethink the definitions and approaches to video advertising. Video content is increasingly growing prevalent across all media platforms. The boom of video advertising can wholly be credited to the rise of digital media and proliferation of technologically advanced mobile devices, improved broadband coverage and 4G services across the world. Digital marketing software enables marketers to execute video advertising across multiple platforms with the assistance of only one tool. Growing number of organizations are adopting digital marketing software to facilitate successful video advertising and reach maximum audience. During the year 2018, 65% of companies increased their video advertising. A study conducted recently stated that by 2020, video content will account for 72% of all consumer internet traffic. Advertisers have increased investment in video advertising by 114% – an 85% increase from 2017. Given this rapid growth and video’s projected climb, advertisers are including well-thought-out video strategies in their marketing plans which define metrics for success. Videos have now become an integral part of marketing mix as they are easy to share, easy to use, have the potential to go viral, are ideal for mobile marketing, and engage users immediately. This trend of video advertising is projected to positively propel the growth of digital marketing software market in the coming years.

In terms of revenue, the digital marketing software market stood at US$ 36.53 Bn in 2018, and is expected to grow at a CAGR of 15.94% during the forecast period (2019 – 2027). The study analyzes the market in terms of revenue across all the major regions, which is further bifurcated into countries.

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“Digital marketing software allows marketers to analyze and track CTRs (click-through-rates) of video advertisements which is considered to be the highest amongst all media formats. This software is majorly applicable for video advertisements performed through social media platforms, which results in high viewer engagement. Growing viewer engagement through video advertising is expected to drive the digital marketing software market.”  

This research study aims at providing the reader with quantitative and qualitative analysis of the global digital marketing software market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further, across all the major countries. The supply side analysis covers the prominent players and their regional and global presence and key business strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East, Africa, and Latin America.

The primary market participants in digital marketing software market include ActiveTrail, Act-On Software, ActiveCampaign, Adobe, GetResponse, Hatchbuck, Hubspot, IBM Corporation, Infusionsoft, Marketo, Markodojo, Microsoft, Oracle,, SAP SE, SAS Institute Inc., SHARPSPRING and Sizmek, Inc. amongst several others.

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Digital Marketing Software Market:

By Type

  • Customer Relationship Management Software
  • Email Marketing Software
  • Social Media Advertising
  • Search Marketing Software
  • Web Content Management Software
  • Marketing Automation Software
  • Campaign Management
  • Video Advertising

By Service

  • Professional Service
  • Support and Maintenance
  • System Integration
  • Testing and Optimization
  • Training and Education
  • Managed Service

By Deployment Type

  • On-Premises
  • Cloud-based

By Organization Size

  • Large Enterprises
  • Small and Medium-sized Enterprises

By Industry

  • Banking, Financial Services and Insurance (BFSI)
  • Transportation and Logistics
  • Retail and E-Commerce
  • Education
  • Healthcare
  • Manufacturing
  • Media and Entertainment
  • Telecom and IT
  • Travel and Hospitality
  • Real Estate
  • Others (Energy and Utilities, Government etc.)

By Geography

  • North America
  • S.
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
  • Denmark
  • Finland
  • Iceland
  • Sweden
  • Norway
  • Benelux Union
  • Belgium
  • The Netherlands
  • Luxembourg
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
  • Indonesia
  • Thailand
  • Malaysia
  • Singapore
  • Rest of Southeast Asia
  • Rest of Asia Pacific
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America

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Contact Name: Shreyas Tanna