In today’s fast paced world gathering attention for online content has become a challenge. This requires companies to create a new idea for the old model. The latest trend therefore has seen a lot of traditional content makers adopting newer business models.
Experts allege the move to digital platforms comes with enhanced benefits, some of which include precision and greater efficiency. This further also helps media and enterta....
Tags : over-the-top (OTT) advertising, direct-to-consumer (DTC) video streaming services, media and entertainment, advertising(M&E) companies,
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