The increasing health consciousness among consumers of both developed and developing nations such as United States, France, Germany, China and India amongst others is influencing the growth of the health drinks market across the globe. For instance, according to studies by National Center for Biotechnology Information, 20% of daily energy intake across adults in the United States are contributed by the consumption of beverages throughout the day. Weight management drinks have observed a significant growth across United States owing to the rising awareness of adverse health impacts of obesity. For instance, according to a study by Centers for Disease Control and Prevention (CDC) in 2019, 71.6% of adults in United States, who are aged 20 are older, were identified to be overweight. This has influenced lifestyle changes such as including exercises in daily activities and incorporating healthy food and drinks in their diet, thereby, contributing towards the growth of global health drinks market.
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The outbreak of the novel coronavirus has led to a substantial variation in food and beverage consumption habits among individuals of all age groups. Several healthcare professionals and institutions including World Health Organization (WHO) have emphasized on staying hydrated and reducing the consumption of sweet and sugary drinks amongst other essential diet guidelines to support immunity and strengthen one’s ability to fight against the infection. The government bodies in China, for instance, are enforcing on the significance of milk consumption to enhance immunity. Simultaneously, as a part of their new obesity strategy to counter the adversities of the virus and develop overall health of their citizens, the UK government is stressing on limiting the consumption of food products which are high in fat, sugar or salt (HFSS). The government is undertaking several measures in this regard. Hence, the significant steps being undertaken by regulatory bodies indicates a strong growth trajectory for global health drinks market over the forecast period.
In terms of revenue, global health drinks market was valued at US$ 254.53 Bn in 2019 and is anticipated to grow at a CAGR of 4.9% over the forecast period (2020 - 2028). The study analyses the market in terms of revenue across all the major regions, which have been bifurcated into countries.
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The detailed research study provides qualitative and quantitative analysis of global health drinks market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
Key Findings of the Report:
- Consumption of functional beverages across the globe have experienced a significant rise over the years. The segment witnessed a substantial share in 2019 in the global health drinks market.
- Market participants are increasingly focusing on online channels of distributions, specifically amidst the outbreak of the Covid-19 pandemic. Brands including PepsiCo are placing their new products for sale on their website and online retailer platforms to ensure reach to a wider consumer group.
- Asia Pacific is expected to register highest CAGR over the forecast period. The rising investments by global players to expand their business across the region is expected to influence the growth of the Asia Pacific health drinks market over the forecast period.
- Some of the players operating in the global health drinks market are Britvic PLC, Danone, Fonterra Co-operative Group Limited, Glanbia plc, Hain Celestial, Keurig Dr Pepper Inc., Maspex, Monster Energy Company, Nestle, PepsiCo Inc., Primo Water Corporation, Rakyan Beverages, RED BULL, REG, SUJA LIFE, LLC, The Coca-Cola Company, The Kraft Heinz Company, and Upbeat amongst others.
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Global Health Drinks Market:
- By Type
- Dairy and Dairy Alternative/Plant-based Beverages
- Fresh/Natural Milk
- Flavored Milk
- Drinkable Yogurt
- Others
- Functional Beverages
- Energy Drinks
- Sports Beverages
- Nutrient Enhanced Drinks
- Protein Drinks
- Others Functional Beverages
- Functional Water
- Others
- Dairy and Dairy Alternative/Plant-based Beverages
- By Application
- Heart Health
- Weight Management
- Sports and Fitness
- Bone and Joint Health
- Immune Health
- Digestive Health
- Brain Health
- Stress and Fatigue
- Energy
- Others
- By Consumer Group
- Infants
- Children
- Adolescents
- Adults
- Elderly
- By Distribution Channel
- Online
- Offline
- Specialty Stores
- Pharmacies
- Sports Clubs and Gyms
- Convenience Stores
- Supermarket and Hypermarket
- Others
- By Region
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
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