As King in Marketing, data growth: how marketing KPIs and metrics help marketers boost their customer experiences

25 years ago, when a US telecom cartel unleash the now famous "You Can" ad on HotWired.com. Digital advertising has come into being. The huge success of the campaign has brought about a change in the advertising industry, transforming the relationship between brands and their publicities.

Currently, customers receive an enormous number of messages via a growing number of channels. The goal of breaking through this noise and....