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An attempt by Adidas to strengthen its commitment to tackling with plastic waste: 100% recyclable FUTURECRAFT.LOOP

Published On 19 Apr 2019 11:58 AM


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By revealing the FUTURECRAF.LOOP, a performance running shoe which is 100 percent recyclable, Adidas reinforced its commitment to deal with the plastic waste. Adidas will be producing 11 million sets of shoes with Parley’s Ocean Plastic. Executive member of the board at Adidas, Eric Liedtke stated: "Taking plastic waste out of the system is the first step, but we cant stop there. What happens to your shoes after youve worn them out? You thro....


Tags : FUTURECRAFT.LOOP, performance running shoe, Adidas, Parley’s Ocean Plastic,
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