Advertising is being turned into a continuous election campaign by Big data

In the current year, as the six Big advertising firms are struggling with digital transformation, clients will be taking back control of their marketing.

The issues of clients initiated after the financial crisis of 2008, when the gross domestic product was slowing and it was difficult to achieve organic growth. Out of the economic system, inflation was removed, and the suppliers did not have a lot of pricing power consequently. The ....