The London College of Fashion is creating ways to transform the ways of online shopping habits through technology. The concept of ‘mixed reality’ allows consumers to try on clothes “virtually”. By means of a smart phone app, people will now be able to create a precise virtual avatar which will allow them see how the clothes will look on them. “Return rates for online shopping are over 60%, so the possibility of trying clothes on v....
Tags : London College of Fashion, Matthew Drinkwater, Smartphone app,
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