Adidas receives $565 million in unfulfilled Yeezy shoe orders.

According to a report in the Financial Times, a German sportswear firm has received orders for 4 million pairs of shoes after an antisemitic row.

According to the Financial Times, Adidas got orders for more than 508 million euros ($565 million), which is better than the company's &q...

UK Athleisure Brand Sweaty Betty launches Hong Kong Store At Central’s IFC Mall

Sweaty Betty, the United Kingdom's luxury fitness and yoga sportswear brand, has opened a Hong Kong store in Central's IFC Mall following a sales jump in recent years. It is the very first store of the brand in Asia, a region that is ready to launch fitness-oriented products, thanks in pa...

Evolution of Sportswear Is Driving the Future of Apparel Industry

The reports by NPD group till June 2019 claim that the non-active casual wear has represented more than half of the annual sales of the apparel industry- $103 billion. Sportswear has now evolved into casual wear due to the changing perception of sports and adoption of wearable gadgets and smartph...