LG ELECTRONICS INCORPORATES HALLYU CONTENT ON ITS SMART TV INCREASING VIEWERSHIP

• LG Electronics Inc. expressed Thursday that more content on the Korean Wave of most exciting culture can be watched on its smart TVs via its streaming service as the company tries to woo more consumers in major markets amid the pandemic-driven stay-at-home trend.
• LG Channels wi...

HALLYU DEPARTMENT LAUNCHED BY SOUTH KOREAN SPORTS & CULTURE MINISTRY

HIGHLIGHTS

• The Ministry of Culture, Sports and Tourism has launched Hallyu Department.
• For policymaking, the ministry is also planning another new department to be in charge of art, culture, sports and tourism-related data that could be useful.
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SOUTH KOREAN GOVT. TO SUPPORT KOREAN CULTURAL CONTENT- ‘HALLYU’

Highlights –

• The Ministry of Culture, Sports, and Tourism to invest in Korean cultural content
• Investment for the promotion of the country’s culture for the global audience
• The country’s content industry saw profitable ex...