Sat. May 25th, 2019

To widen its market opportunities, Shenzhen Jewellery Fair pushes the industry’s boundaries

Wedding rings presented by Breuning GmbH, exhibitor of UBM's Shenzhen Jewellery Fair 2019

Shenzhen Jewellery Fair will be greeting participants from around the world from 22 till 22nd April 2019 at the Shenzhen Convention and Exhibition Center. As can be observed from its latest editions, Shenzen Jewellery Fair has started the journey of restoring its structural & conceptual performance that has helped in widening its market opportunities. SJF’s Event Director, Teddy tan stated: “There are plenty of reasons for this shift, but the most logical one is that innovative trade shows like ours will remain a tremendous source of growth not only for us but for our participants in the future. Our focus remains to push boundaries to offer more value and create more opportunities for exhibitors and buyers.” He also added: “Armed with a right attitude and strategy, participating in a trade show like the Shenzhen Jewellery Fair is a very profitable exercise.”

About the Brand Village, Mister Tan told that segmenting the SJF into thrilling thematic clusters enhances the experience of Trade show for the participants. He said: “Brand Village is bound to inspire jewelry traders to transform and upgrade their own brands and products through the inspiring ideas presented.” For those traders who focus on the segment of bridal jewelry, Bridal Jewelry pavilion should be paid a definite visit. As far as the Designer Pavilion is concerned, it displays the skills of local talents that gave a hand in propelling Shenzhen to become what it is today; a jewelry manufacturing center. Mister Tan stated: “This pavilion will show visitors all that is great about self-made, independent designers. Supporting young designers is very important to the industry.”

He concluded by saying: “Enthusiastic response to the new concepts we’ve unveiled in the recent editions of the Shenzhen Jewellery Fair was an endorsement that our innovations are right on target. Added to that is the 31% growth in visitor numbers in last year’s edition. I am confident we will deliver yet another fruitful event for everyone at this edition.”