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PRODUCT INNOVATIONS BY FMCG COMPANIES AT RISK

Published On 17 Feb 2020 09:37 AM


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Highlights

  • In 2019, 14000 products were launched
  • In 2018, 19,000 were products launched

The product innovation of packaged foods and personal care goods by medium and small manufacturers faced a hit. It is due to the consumption slowdown that India is facing now. 

According to data from Nielsen India, market researcher, as compared to the year-ago period, the innov....


Tags : Innovation,
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