×

What are you searching for?




Press Release

4 Min read

IP Geolocation Software Market is expected to Reach US$ 2186.21 Mn by 2022, owing to the Increasing Demand for Gathering and Analyzing Customer Data, says Absolute Markets Insights

Published On 24 Nov 2020 11:01 AM


SHARE THIS ARTICLE  


Determining the geographical location of an Internet host is valuable for a variety of Internet applications. A highly accurate client-independent geolocation service is an essential target for the Internet. Websites and online service providers frequently use technological means to assess the geographical position of potential users. They do this for a number of socially beneficial reasons, including localising content, countering online fraud and complying with local laws and regulations. Likewise, retailers are significantly using beacons and geofencing tools to optimise layout and increase service quality. Measuring dwell times and foot traffic at particular locations and using heat map data by geofencing and beacons helps to recognise staffing and layout issues. This intelligence enables companies to come up with immediate solutions. As geotargeting takes centre stage, companies are changing their market modules to participate in collaborations with new mobile payment gateways or fintech providers in both the world's leading and developing economies. Such factors are increasing the adoption of IP geolocation software market across the globe.

Request for Sample Copy of This Report@ https://www.absolutemarketsinsights.com/request_sample.php?id=398

IP geolocation software has emerged as a powerful resource for online news outlets to tailor content and ads to the position of their users. National news is important, but citizens also want to keep up with changes in their own local communities. Advertisers are able to deliver more powerful advertisements if they are confident that the people who view them are located in a particular group. News Channel Agency is implementing this form of business model to offer a multimedia news service to travellers from around the United States. For example, the Denver-based new channel, CO News, uses geolocation software to view local news and advertisements to more than two million monthly visitors from 57 local U.S. markets. They use the IP address search geolocation technique to determine the location of the visitor and to serve the local version of their news service on the basis of that determination. Advertisers may then pick the local editions where they want their advertisements to appear. These factors have simulated the growth of IP geolocation software market worldwide.

Enquiry Before Buying @ https://www.absolutemarketsinsights.com/enquiry_before_buying.php?id=398

Online retailers frequently use IP-based geolocation software to identify and prevent potentially fraudulent transactions. Online retailers usually use IP-based geolocation services to classify the country and status of their tourists. Before a customer can complete a transaction, the online retailer normally asks for the credit card billing address of the user, and then sees if the billing address status matches the status obtained from the geolocation service. Studies claim that 73 per cent of the mismatch is fraudulent, which provides the basis for the online retailer to ask more questions or refuse the transaction. Such geolocation-based protection measures are an effective weapon in the fight against online fraud. Likewise, online gambling websites usually use geolocation tools to track their clients. For example, the Las Vegas Blackjack Tour LLC allows their subscribers to play blackjack and poker online. But there are only citizens in the 38 states who authorise them to compete for prizes. It uses geolocation tools to differentiate users, allowing those in the 38 states that use it to bid for prizes, but offering a price-fee version of the service to tourists from the remaining 12 States. As a result, this software is progressively being adopted by the customer oriented companies, thus driving the growth of IP geolocation software market.

The detailed research study provides qualitative and quantitative analysis of the global IP geolocation software market. The IP geolocation software market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America

Request for Customization@ https://www.absolutemarketsinsights.com/enquiry_before_buying.php?id=398

Global IP Geolocation Software Market

  • By Tracking Type
    • Active
    • Passive
  • By Techniques
    • Database Geolocation
    •  String Matching Geolocation
  •  By Application
    • Online Advertising
    •  Analytics Enhancement
    • Online Fraud Prevention
    • Others
  • By Region:
  • North America
    • U.S.
    • Canada
    • Mexico
    • Rest of North America
  • Europe
    • France
    • The UK
    • Spain
    • Germany
    • Italy
    • Nordic Countries
      • Denmark
      • Finland
      • Iceland
      • Sweden
      • Norway
    • Benelux Union
      • Belgium
      • The Netherlands
      • Luxembourg
    • Rest of Europe
  • Asia Pacific
    • China
    • Japan
    • India
    • New Zealand
    • Australia
    • South Korea
    • Southeast Asia
      • Indonesia
      • Thailand
      • Malaysia
      • Singapore
      • Rest of Southeast Asia
    • Rest of Asia Pacific
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Egypt
    • Kuwait
    • South Africa
    • Rest of Middle East & Africa
  • Latin America
    • Brazil
    • Argentina
    • Rest of Latin America

 

Get Full Information of this premium report@ https://www.absolutemarketsinsights.com/reports/IP-Geolocation-Software-Market-2019-2027-398

About Us:

Absolute Markets Insights strives to be your main man in your business resolve by giving you insight into your products, market, marketing, competitors, and customers. Visit …

Contact Us:

Email id: [email protected]

Contact Name: Shreyas Tanna

Phone: +91-740-024-2424


SHARE THIS ARTICLE  

Press Release Provided By: Absolute Markets Insights