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Growing Awareness about Global Bidet Market and Related Conditions to Drive the Market Growth.

Published On 22 Oct 2021 01:43 PM


Global bidet market is expect witness a growth rate of 6% over the forecast period and is anticipated to reach over US$ 1 billion by 2029. Rising urbanization along with rising usage of luxurious accessories in hotels resorts and malls is expected to drive the overall market demand. Also, ease of installations is one of the primary factors driving the demand of bidet market.

Reduction in the usage of Toilet Paper

Bidets help nature by lessening the amount of toilet paper wasted by a person. People who use bidets have complete control over the stream of the water. According to the Environmental Protection Agency, it has been duly reported that traditional toilets can use at least 1.6 gallons of water per flush. The need for efficient and state-of-the-art bidet toilet is driving the overall market growth. Bidets are considered to be eco-friendly in nature due to their lesser consumption of toilet paper. Some bidet toilet seats, such as the Omigo Luxury Bidet Seat, have a built-in drying feature. Also, proper usage of bidets can decrease the amount of bacteria in urine, which indicates a thorough cleaning.

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Wall-Mounted Bidet segment is expected to witness significant growth

Geberit installation systems for wall-hung bidets are the perfect type to one’s in-wall tank system for wall-hung toilets. Both systems offer safe and reliable operation as well as an attractive aesthetic. Geberit bidet toilet systems are offered in two different frame heights to accommodate different installation requirements. Both include a water supply connection for bidet toilets with deck-mounted fittings. Wall-mounted and freestanding toilets can also be combined with the shower-toilet seat SensoWash DuraStyle by Starck. Toilets and bidets are available as floorstanding, wall-mounted and vario outlet versions. They are also offered at a discounted price rates at various retail outlets through online and offline medium.

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The Impact of Covid-19 on the Bidet Market

The COVID-19 pandemic situation has serious impacts on many industries – one of which is the plumbing industry. The toilet paper shortage at the start of the pandemic spiked the sales of bidet toilet seats in the United States market. Bidet became the 20th most-searched term on Amazon in mid-March. The sale of bidet was considered to be only behind face masks, hand sanitizer and toilet paper. Manufacturers such as TOTO USA sold out of all inventory stocks of electronic bidet seats in the United States market in a matter of few days. The demand was so strong that consumers were buying it across every channel, including retail stores and eCommerce platform and also through kitchen and bath showroom sectors. The awareness has stayed strong even after the initial pandemic shock has worn off. The toilet paper shortages stemming from the COVID-19 pandemic, along with hygiene hypersensitivity, has led to increased interest of bidet market which has been steadily growing year over year at a clip of about 14% to 16%. In 2020, bidet seat sales have grown rapidly in each distribution channel. The brick-and-mortar locations are noting orders double the typical, and online sales are up 4 times, with some sites experiencing growth up to 10 times. Wisconsin-based manufacturer has seen a 20% growth in the bidet seat category year over year for the past five years in the United States. Strong demand have been witnessed in this category as consumers are seeking towards a cleaner, safer bathroom not only at their homes but also in malls, hospitals and business places (offices). Often, consumers suffer from urinary tract infection owing to the usage of public washrooms. These products primarily help in reduction of such disease types.

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 Bidet Market:

  • By Distribution Channel
    • Online
    • Offline
  • By Bowl Shape
    • D-Shape
    • Elongated
    • Square
    • Others
  • By Style
    • Classic
    • Modern
    • Traditional
  • By Type
    • Electronic
    • Non-Electronic
  • By Spray Type
    • Vertical
    • Horizontal
  • By Functionality
    • Air Deodorizer
    • Enema wash
    • Nozzle sterilization
    • Self-cleaning nozzle
    • Others
  • By Bidets Setup
    • Wall mounted
    • Floor mounted


  • By Geography
  • North America
  • U.S
  • Canada
  • Mexico
  • Rest of North America
  • Europe
  • France
  • The UK
  • Spain
  • Germany
  • Italy
  • Nordic Countries
    • Denmark
    • Finland
    • Iceland
    • Sweden
    • Norway
  • Benelux Union
    • Belgium
    • The Netherlands
    • Luxembourg
  • Rest of Europe
  • Asia Pacific
  • China
  • Japan
  • India
  • New Zealand
  • Australia
  • South Korea
  • Southeast Asia
    • Indonesia
    • Thailand
    • Malaysia
    • Singapore
    • Rest of Southeast Asia
  • Rest of Asia Pacific
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Egypt
  • Kuwait
  • South Africa
  • Rest of Middle East & Africa
  • Latin America
  • Brazil
  • Argentina
  • Rest of Latin America 

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Press Release Provided By: Absolute Markets insights