The incorporation of advanced digital technologies in online marketplace optimization tools offering enhanced sales and operational efficiency, are anticipated to attract a larger consumer base. Online marketplace optimization tools are used by online sellers to create product listings, manage inventory, optimize pricing and perform other such functions to increase their product listing and sales on e-commerce portals such as Amazon, shopify, ebay and many more. The online marketplace optimization tools providers are enhancing their product offerings by integrating latest cutting-edge technologies in their platforms. Artificial intelligence is one of the most preferred technologies that are witnessing high adoption in online marketplace optimization tools for performing various operations such as price optimization, search engine optimization, generating business insights and advertisements amongst others. The adoption of artificial intelligence powered tools enables online retailers to draw real-time insights on customer requirements and provide their clients with comparative and significant products. This enhances both, sales and consumer satisfaction. As an instance, Feedvisor Ltd. provides an artificial intelligence enabled platform for brands and sellers on Amazon. This platform provides end-to-end solutions for advertising, pricing, brand management and competitive intelligence. Also, other artificial intelligence based value added tools are being launched by software providers enabling online sellers to optimize their operations. For instance, Marq Vision Inc. launched an artificial intelligence-based video verification systems to assist online retailers reduce operational costs arising from false customer complaints. These upcoming solutions, harnessing power from advanced digital technologies, are anticipated to witness high demand from online retailers owing to their enhanced capabilities, thus, fuelling the growth of global online marketplace optimization tools market over the forecast period
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During the current coronavirus pandemic, the consumer priorities are increasingly shifting towards online shopping which depicts need for ecommerce brands to respond quickly for maximizing their organic traffic and revenue. Search Engine Optimization (SEO) is a potential tool for online sellers to remain visible in the search results of consumers and gain dividends from this high online shoppers’ traffic. Along with SEO, advertising and brand optimization tools are anticipated to play vital role in assisting the online retailers to sustain and capitalize the potential opportunities. Thus, growing number of online shoppers amidst COVID-19 pandemic are expected to draw the attention of online sellers to invest in SEO, marketing and other AI powered tools which will is anticipated to drive the growth of global online marketplace optimization tools market in the future years.
In terms of revenue, global online marketplace optimization tools market was valued at US$ 520.57 Mn in 2018 and is anticipated to grow at a CAGR of 9.1% over the forecast period. The study analyses the market in terms of revenue across all the major regions, which have been bifurcated into countries.
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The detailed research study provides qualitative and quantitative analysis of online marketplace optimization tools market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across regions and further across all the major countries. The supply side analysis covers the major market players and their regional and global presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
Key Findings of the Report:
- The global online marketplace optimization tools market was valued at US$ 520.57 Mn in 2018 and is anticipated to witness a compound annual growth rate of 9.1% over the forecast period owing to the intense competition in the e-commerce sector from high number of online sellers.
- Novel services offered from a multitude of industry players in global online marketplace optimization tools market to engage a wide array of customers is anticipated to showcase lucrative growth opportunities over the forecast period.
- Annual subscription models contribute a significant share towards global online marketplace optimization tools market owing to the higher returns on investment and discounts offered by software providers.
- North America region held remarkable share in global online marketplace optimization tools market in 2018. Asia Pacific is expected to register highest growth rate over the forecast period. The rising presence of ecommerce sector facilitated by developing IT infrastructure in the region is contributing towards the dominance of Asia Pacific region.
- Some of the players operating in the online marketplace optimization tools market are A2X Limited, Algopix, AMZ One Step, ByteStand, DataHawk Technologies SAS, eComEngine, LLC., Feedvisor LTD, GeekSeller, GoDaddy (Sellbrite), Helium 10, Informed Software Inc., inkFrog, Invigor Group, Jungle Scout, ManageByStats, Reviewbox, Inc., SELLBERY, SellerApp, SellerExpress Limited, Sellics Marketplace Analytics GmbH, Teikametrics, Vendio Services, LLC, Viral Launch and Zentail amongst others.
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Global Online Marketplace Optimization Tools Market:
- By Offering
- Advertising Optimization
- Search Engine Optimization
- Price Optimization
- Brand Optimization
- Product & Information Optimization
- Listing Optimization
- By Subscription Model
- By Organization Size
- Small and Medium Organizations
- Large Organizations
- By End User
- By Region
- North America
- Rest of North America
- The UK
- Nordic Countries
- Benelux Union
- The Netherlands
- Rest of Europe
- Asia Pacific
- New Zealand
- South Korea
- Southeast Asia
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East and Africa
- Saudi Arabia
- South Africa
- Rest of Middle East & Africa
- Latin America
- Rest of Latin America
- North America
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