Awareness about overall hygiene in the society has gone up. True health is completely dependent on good hygiene. Over the period of last couple of years, the society has been more open about discussing hygiene of genitals or private body parts. Right from menstruation to sexually transmitted diseases (STDs), everything about private hygiene is promoted at an extensive level. People of both the genders are highly aware about it and are buying intimate wash products regularly. This is taking the growth of the global intimate wash market to a new level.
While the initial period of COVID-19 pandemic was profitable for the global intimate wash market, courtesy of panic buying of groceries among major section of public. The market saw a huge dip as the pandemic progressed. Slashed income levels along with higher costs of intimate wash dented the growth of this market.
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Currently, the women are more concerned about the hygiene of their private parts thanks to rampant awareness initiatives by government bodies, NGOs and global health bodies like WHO and UNICEF are celebrating Menstrual Hygiene Day in order to promote genital hygiene. Even medical experts are creating awareness about benefits of proper sanitization by using intimate wash products in order to avoid several infections. All these factors are rapidly driving the growth of the global intimate wash market.
On the other hand, there happen to be some misunderstanding or spread of wrong information regarding feminine hygiene products. The concerns about side effects from its use are proving a huge restraining factor in the growth of the global intimate wash market. People in several countries, specifically under-developed nations are skeptical about use of genitals sanitization products.
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Meanwhile many countries, especially the buzzing economies are taking this opportunity with connect with their female citizens by making them aware about benefits of genital hygiene and why they should use intimate wash products through various campaigns. Considering this it is very much evident that the global intimate wash market is forecasted to witness tremendous growth over the period of next few years.
Surging demand for intimate wash products in men is growing rapidly. Risk of skin infections haunt major section of men who don’t take genital hygiene seriously and this is why male segment will bring rapid growth to the global intimate wash market.
The online segment is witnessing growth at the fastest rate. Many people, especially women find it extremely convenient to buy intimate wash products online. Also, the fact that intimate wash products are listed at a discount rate on online sites.
The region of Asia Pacific is forecasted to witness growth at the fastest rate for the global intimate wash market. Countries like India have been rampantly promoting private parts hygiene. Intimate wash products are being provided at subsidized rate and this is driving the growth of this market.
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Major players operating in the global intimate wash market are listed below:
- Black pearl cosmetics
- Bo International
- Combe Inc.
- DS laboratories
- Ethidrugs Research Lab Private Limited
- Himalaya Wellness Company
- Redcliffe Hygiene Private Limited
- Sanofi SA
- Sirona Hygiene Private Limited
- StBotanica
- Unilever Group
- Other Market Participants
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Global Intimate Wash Market
By Type
- Liquid-based
- Foam-based
By Gender
- Male
- Female
By End User
- Online
- Offline
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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