Fitness is definitely a big industry today. Rising influence of movies, television and social media along with rising awareness about benefits of staying healthy is what makes the fitness industry immensely successful. The fitness industry is majorly dependent on various industries and one of them is the Energy and Nutrition Bars Market. Nutrition is extremely important, irrespective of the fact that whether one exercises or not. In order to live a good and healthy life, one has to eat foods having high nutritive values. Ease of consumption with low amount of calories is what makes energy and nutrition bars the favorite of majority of people.
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The Energy and Nutrition Bars Market is growing at a rampant rate in today’s time, despite COVID-19 pandemic wreaking havoc across the globe. The global adversity made people conscious about the kind of lifestyle one is living. Today people are more cautious about what they eat and this is exactly where energy and nutrition bars become a number one choice for them.
Fear of chronic diseases and need of being in shape, especially in obese people, is driving the growth of the Energy and Nutrition Bars Market. These bars are promoted in a way that they are being used a meal replacement. Not just good health, but getting in shape makes one look good and this is what making more people start their fitness journey.
One of the major factor that dents the growth of the Energy and Nutrition Bars Market is that it can’t be used regularly owing to excessive nutrients they contain. Use of excessive nutrients is likely to have adverse impact on one’s health in a longer run.
Despite this, the Energy and Nutrition Bars Market has a prosperous future thanks to rapid adoption of healthy lifestyle among many people irrespective of their age. Food choices people make ensure that energy & nutrition bars will be part of them.
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Key Takeaways - Global Energy and Nutrition Bars Market
- Not just adults, but kids are now also turning towards energy and nutrition bars instead of regular chocolate and caramel bars. This is the reason why this segment is forecasted to witness growth at the fastest rate.
- Majority of nutrition and energy bar companies have a presence online, where they offer huge discounts to first time buyers and also run a loyalty program for returning customers. This is exactly why online segment will make money for this market at the fastest rate.
- The region of Asia Pacific is forecasted to witness growth at the fastest rate for the Energy and Nutrition Bars Market. Highly populated countries like India and China are seeing in the rise of awareness regarding staying healthy by management of weight. Movie actors and fitness athletes from the region are promoting healthy lifestyles and this is why energy and nutrition bars companies are associating with them.
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Few of the players operating in the global energy and nutrition bars market are listed below:
- Built Bar
- Clif Bar & Company
- Energy Bar Foods
- Fullwell Mill Limited
- General Mills Inc.
- Health Warrior
- International Flavors & Fragrances Inc.
- Kellogg's Company
- McKee Foods
- NuGo Nutrition
- PREMIER NUTRITION COMPANY LLC
- QuestNutrition
- The PROBAR
- Youbars
- Other Market Participants
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Global Energy and Nutrition Bars Market
By Type
- Protein Bars
- Granola Bars
- Fiber Bars
- Whole food bars
- Others
By Function
- Dairy Free
- Gluten Free
- Keto
- Organic
- Vegan
- Low Sugar
- Others
By Application
- Weight Management
- Meal replacement
- Sports Nutrition
- Digestive
- Pre and Post workouts
- Others
By Age Group
- Kids
- Adults
By Flavours
- Chocolates
- Nuts
- Caramel
- Fruits
- Others
By Distribution Channel
- Online
- Offline
- Hypermarkets and Supermarkets
- Specialty Stores
- Others
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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