There has been a significant proliferation of data, both consumer and business data, in the last decade due to the rapid adoption of smart devices, coupled with the penetration of internet. Numerous individuals are joining the online world, and studies show that around 4.66 billion users have been active on the internet in 2021. Information such as mobile number, e-mail address, pincode, residential address, age, gender, etc., are being collected by data brokers, and the information is being accessed by businesses for application like sales and marketing, product penetration analysis, fraud detection and mitigation, amongst others. The higher focus on digital marketing campaigns that uses consumer data is a major reason for the growth of the global data broker market.
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The 420+ Pages Report will include extensive information on the following pointers:
- Global Market size and forecast values (2015 – 2029), in terms of revenue (US$ Million) by segments/sub-segments.
- Split of the market revenue (US$ Million) into all the relevant segments & sub-segments across all major regions/countries.
- Industry Gross Margin and Profitability Analysis
- Market determinants and Influencing Factors
- Market Dynamics (Drivers, Restraints, Opportunities and Challenges)
- Business & Technological Trends
- Impact of the Coronavirus Pandemic on Global Data Broker Market
- Macro-Economic and Micro-Economic Indicators
- Porter’s Five Forces Analysis
- Market Determinants Radar Chart
- Competitive Analysis
- Global Presence and Growth Strategies
- Mergers and Acquisitions
- Product Launches
- Investments Trends
- R&D Initiatives
- Market Share Analysis, 2020
- Global Presence and Growth Strategies
- Detailed profiles of major market participants operating in the market, encompassing information on company details, company overview, product offerings, key developments, financial analysis, SWOT analysis and business strategies
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COVID-19 pandemic is Expected to Have a Positive Impact
The COVID-19 pandemic has caused a paradigm shift in the mode of operation of businesses across the globe. Companies are increasingly using the online channels for sales and marketing purposes. The pandemic has also increased the online presence of individuals, as many were forced to stay indoors to promote social distancing as a means to mitigate the spread of the Coronavirus. In Canada, for instance, the results from the Canada Internet Survey (conducted from November 2020 to March 2021) suggest that around 75% of Canadians above the age of 15 spent more time online as compared to previous months due to the pandemic situation. The growth in internet users has also resulted in the availability of data in public sphere, and data broking companies are increasingly collecting this data and selling the same to companies. Therefore, the pandemic has had a positive impact on the global data broking market, and the market revenue is expected to see considerable growth in the next decade driven by the rise in internet activities during the pandemic.
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Media and Entertainment Companies are Increasingly Using Data Broking Services
The media and entertainment industry saw significant boost in adoption, predominantly due to the pandemic. Several media houses relied on OTT platforms such as Amazon Prime and Netflix to release movies and TV shows, as the pandemic has caused the temporary shutdown of theatres and cinemas globally. Hence, these companies were aggressively seeking out potential subscribers, and relying on data from data brokers for generating more leads. Media and entertainment companies are expected to become prominent end-users of various data broking services in the next decade. These companies are planning to penetrate into new markets, especially in the Asia Pacific region, and user data plays a vital role in generating leads. These factors are expected to make the media and entertainment sector a prominent source of revenue for the companies in the global data broker market in the coming years.
Asia Pacific Region is expected to Show the Highest Growth during the Forecast Years (2021-2029)
The Asia Pacific region is expected to register the highest growth in the coming years, driven by the proliferation of data in countries such as India, China, Malaysia, amongst others. These countries are rapidly embracing digitization, and various end-users are eyeing the Asia Pacific market for enhancing their revenue, as the region is also seeing a growth in population. Hence, the potential to generate more leads, and thus create more customers, is helping the region attract more companies that are relying on data brokers for gathering consumer data. This data is in turn sold to businesses for lead generation, customer satisfaction management, amongst others. Furthermore, the region does not have stringent data protection rules currently, and the companies are able to collect consumer data with ease. This is also leading to the growth of start-ups that are focussing on consumer data collection, especially in India. Datadiscover, for instance, is selling location-based data of over 1 million individuals in India for purposes like consumer insights analysis, and insurance lead generation. Thus, the Asia Pacific region is expected to attain robust growth in the coming years in the global data broker market.
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The global data broker market is competitive and comprises of various companies, which include:-
- Acxiom LLC
- CoreLogic
- Equifax Inc.
- Experian Information Solutions, Inc.
- Intelius LLC
- LexisNexis Risk Solutions Group
- Oracle
- PeekYou.com
- Spokeo, Inc.
- The Nielsen Company (US), LLC
- TransUnion LLC.
- Verisk Analytics, Inc.
- Other Market Participants
Global Data Broker Market:
By Application
- Marketing and Advertising
- Risk Mitigation
- Fraud Detection
- People Search
By End User
- Media and Entertainment
- IT and Telecommunication
- Automotive
- Banking, Financial Services and Insurance (BFSI)
- Government
- Education
- Healthcare
- Retail and Consumer Goods
- Travel and Hospitality
- Others
By Enterprises
- Small and Medium Sized Enterprises
- Large Enterprises
By Pricing Model
- Pay Per Use
- Subscription
By Region
- North America (U.S., Canada, Mexico, Rest of North America)
- Europe (France, The UK, Spain, Germany, Italy, Nordic Countries (Denmark, Finland, Iceland, Sweden, Norway), Benelux Union (Belgium, The Netherlands, Luxembourg), Rest of Europe
- Asia Pacific (China, Japan, India, New Zealand, Australia, South Korea, Southeast Asia (Indonesia, Thailand, Malaysia, Singapore, Rest of Southeast Asia), Rest of Asia Pacific
- Middle East & Africa (Saudi Arabia, UAE, Egypt, Kuwait, South Africa, Rest of Middle East & Africa)
- Latin America (Brazil, Argentina, Rest of Latin America)
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