The cooking class market has considerable growth potential, as individuals, especially Gen Z and millennials are increasingly focussing on improving their cooking skills, for both personal and business purposes. The rising focus on healthy cooking recipes and dishes amongst individuals is expected to drive the growth of the global cooking class market in the coming years. Furthermore, the incorporation of artificial intelligence (AI) in self-learning based cooking lessons will enable higher penetration of these platforms amongst individuals. This is because the use of AI will allow individuals to understand their skill set, and also help in deciding the combination of ingredients depending on their taste. For instance, if the individuals prefer a particular dish to be spicy, then the AI can recommend the addition of two tablespoons of chilly powder, instead of one. Such innovations help beginners to practice cooking with ease. AI also helps in analyzing customer preferences, and suggesting cooking lessons based on their interest. This can be achieved using data analytics through AI. These factors are propelling the global cooking class market.
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App-based cooking classes are being offered by the market participants, which makes it possible to access these classes from any part of the world using a smart phone. These apps provide walk-through cooking lessons that allows even the beginners to follow cooking lessons with ease. Apps are also having features such as recommendation of the dish based on the available ingredients. Mindframe Design, LLC., for instance, provides a grocery cum recipe app called ChefTap that allows switching between recipes, and also has features for tracking the cooking progress. The app is available on iOS devices, and the Android version is expected to be released soon. Furthermore, the COVID-19 pandemic has forced most of the businesses to go online, which is further driving the demand of online form of cooking in the global cooking class market.
The detailed research study provides qualitative and quantitative analysis of global cooking class market. The market has been analyzed from demand as well as supply side. The demand side analysis covers market revenue across all the major countries. The supply side analysis covers the major market players and their regional presence and strategies. The geographical analysis done emphasizes on each of the major countries across North America namely U.S., Canada, Mexico, Rest of North America, Europe namely France, The geographical analysis done emphasizes on each of the major countries across North America, Europe, Asia Pacific, Middle East & Africa and Latin America.
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Key Findings of the Report:
- In terms of revenue, global cooking class market was valued at US$ 489.18 Mn in 2020 and is anticipated to reach US$ 2317.04 Mn by 2029 growing at a CAGR of 18.9% over the forecast period (2021 – 2029).
- Annual pricing segment accounted for the major market share in the global cooking class marked in 2020.
- Group training registered for the highest market share in 2020.
- Beginners are expected to grow at the fastest growth rate over the forecast period.
- By end users outlook, business segment accounted for the major market share in the global cooking class market in 2020.
- Among the type of cuisines, Indian cuisine is expected to be the fastest growing variety of food to be learnt during the forecast period.
- By group size 151 to 200 segment is expected to grow at the fastest growth rate over the forecast period.
- In the mode of training outlook, due to current COVID-19 pandemic and in the near future the demand of online segment is expected to grow at the fastest rate over the forecast period.
- North America accounted for a significant market share in the global cooking class market in 2020.
- Some of the players operating in the global cooking class market are ChefPassport S.à.r.l, Cookpad, Cozymeal, Craftsy, Eatwith, MasterClass, Shaw Academy Ltd., Skillshare, Inc., THE CHEF & THE DISH, INC., THE TABLE LESS TRAVELED, Traveling Spoon, Udemy, Inc., Vorwerk Thermomix and Wholefood Cooking, amongst others.
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Global Cooking Class Market:
- By Pricing
- Monthly
- Quarterly
- Annually
- By Training Type
- Individual/Private Training
- Group Training
- By Level
- Beginner
- Intermediate
- Expert
- By Cuisine Type
- Indian
- Italian
- French
- Chinese
- Thai
- Mediterranean
- Mexican
- Others
- By Group Size
- 1 to 25
- 26 to 50
- 51 to 150
- 151 to 250
- 251 to 500
- Above 500
- By End-Users
- Businesses
- Home Cooks
- Private Events
- Tourists
- Children Cooking
- Others
- By Mode of Training
- Online and On-Location
- Online
- Offline
- By Region:
- North America
- U.S.
- Canada
- Mexico
- Rest of North America
- Europe
- France
- The UK
- Spain
- Germany
- Italy
- Nordic Countries
- Denmark
- Finland
- Iceland
- Sweden
- Norway
- Benelux Union
- Belgium
- The Netherlands
- Luxembourg
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- New Zealand
- Australia
- South Korea
- Southeast Asia
- Indonesia
- Thailand
- Malaysia
- Singapore
- Rest of Southeast Asia
- Rest of Asia Pacific
- Middle East & Africa
- Saudi Arabia
- UAE
- Egypt
- Kuwait
- South Africa
- Rest of Middle East & Africa
- Latin America
- Brazil
- Argentina
- Rest of Latin America
- North America
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