FMCG industry expects a revival in sales by the second half of 2020

With most of 2019 spent fighting for growth, the FMCG industry expects a revival in consumer demand and home buying by the second half of 2020, especially from rural sales that were severely affected in the past year.

In 2019, the FMCG industry was seeing a decline in rural sales, historically ahead of urban sales, and in the last two quarters it was half the increase in urban sales due to factors such as liquidity crunch in those fa....