Clothing as a Service (CaaS) is a distribution model where the consumers can rent or subscribe to the clothing or accessories. The CaaS model is gathering popularity with the fashion-loving crowd and increasing loyalty. Many companies have already implemented the model. Rent the Runway was established in 2009 in the US for formal wear rentals. Trunk Club, Nuuly and YCloset along with traditional companies like the Banana Republic, Levi’s....
Tags : Clothing as a Service, consumers, accessories, Trunk Club, Nuuly, YCloset,
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