Today, the campaign by Denny’s ‘See You at Denny’s’ was launched across the nation for the purpose of sending an invitation to the consumers to come back to its restaurants for experiencing the enhancements and improvisation the brand has brought to life. As part of this attempt of renewing the brand over the last few years, Denny’s changed around 80% of its restaurants by making them more comfy and chic like and brought changes to its menu as well to meet the changing demands and tastes of the majority of the consumers. The new tagline which was launched during the campaign is an invitation for the customers to try out the latest Denny’s enhancements and with devoted spots for the various multicultural audiences.
The Chief Brand Officer of Denny’s, John Dillon stated: “In a coordinated effort with our franchise partners over the last several years, we’ve invested in higher quality ingredients, more comfortable dining spaces and maintained a focus on impactful diversity, equality and inclusion initiatives. We have long been a place where people come together. More than an ad campaign, ‘See You at Denny’s’ is a sign of our continued commitment across the organization to create a place where the modern American family can come together and connect over a delicious meal.”
The President and Chief Executive Officer of Denny’s, John Miller passed the following statement: “The revitalization of Denny’s celebrates years of hard work from everyone in our organization to further strengthen our place as America’s Diner. With new training programs emphasizing our obsession with customer service, new technology like Denny’s on Demand allowing us to reach guests at their convenience and an unwavering commitment to feeding everyone delicious food, Denny’s continue to raise the bar to delight our customers. We can’t wait to see you.”