Hugo Boss of Germany collaborates with Adobe on fashion 3D innovation.

Adobe MAX, the world's largest creativity conference, has announced a collaboration with premium lifestyle brand Hugo Boss to support its 3D and immersive design approach. Adobe Substance 3D applications have enabled us to drive innovation in this field and establish new workflows that take i...

Nadia Kokni has been named senior vice president of worldwide marketing at Hugo Boss of Germany.

Hugo Boss, a luxury fashion brand located in Germany, has hired Nadia Kokni to be its new vice president (VP) of worldwide marketing. Former JD Sports Fashion worldwide group marketing director Kokni will begin work for Hugo Boss on January 1, 2023. She'll be taking over for Miah Sullivan, wh...

FASHION TECH: FAMOUS COLLABORATIONS BETWEEN FASHION HOUSES AND TECHNOLOGY BRANDS

Highlights:

• Fashion houses have partnered with tech brands to launch fashion forward devices
• Technology has reshaped the fashion industry in several aspects

The past few years has seen increased collaborations between fashion giants ...